This book will appeal not just to current advertsing and would-be practitioners but also to marketers and anyone who has more than a passing curiousity about why advertising captures the people's imagination the way it unfailingly does. The ground it covers is expansive for the subject of advertising itself can e as safe or as controversial as you view it. The book crystallises advertising theories that really work in practice with examples drawn from various perspectives. It forces you to question the way marketers as clients relate to agencies and the dependence on research. Selling at $10. Self-collect at Punggol. Email myfleamart@gmail.com to enquire.
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